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俏佳人天天看高清影院

Tuesday, June 23, 2020

Why Is Digital Marketing Important for a Small Businesses

俏佳人天天看高清影院As a small business, local customer loyalty is your bread and butter. But what about expansion? What about solidifying loyalty outside of your store’s four walls? If you’re stuck in the mindset that because you’re a small operation, you don’t have the budget for impactful advertising, think again. Every business should be utilizing digital strategy to meet customers where they are and offer actionable solutions to their searches, problems, and online inquiries.

So what exactly is digital marketing and why is it important for my small business?

Let’s break down what digital marketing encompasses (it’s not just a website and it’s more than social media), why it’s important for you, and how you can implement effective digital marketing on a budget. Stay tuned.

What Is Digital Marketing?

Digital marketing probably conjures the image of websites, digital graphics, maybe display ads, and certainly Facebook and Instagram. But it’s more than a singular online platform. Digital marketing encompasses everything from YouTube videos to search engine results to SEO and building a responsive website ideal for mobile viewing. It’s blogging, online reputation management, and in-store WiFi marketing.

While this may seem overwhelming, to get started, all you need to do is identify one or two digital channels that your customers frequent. Then you can begin building targeted content on those platforms.

Why Is It Important?

SEO

According to a recent study, approximately 78% of local mobile searches resulted in an offline purchase. What does this mean? It means that your customers are searching for questions and brands online and by optimizing your online presence (and maybe investing in a Google search campaign), your business can provide an answer that leads to a purchase.

While finding brands through search is a powerful discovery tool, it’s also a powerful purchasing tool. Without strong content that boosts your SEO score or an online shop where people can purchase your products at the exact moment they’re searching for them, you’re missing out on serious sales.

Reach People At Scale

If you’re looking to expand your small business beyond what it is today, you need to expand your audience. Simply put, there’s no better place to expand than the digital space. Digital marketing isn’t running an advertisement and hoping people see it. It’s showing up in hundreds of thousands of user’s feeds multiple times per day while they’re shopping for a product or service that your business provides. Anytime you post something online, you’re reaching a global audience; an audience that’s unparalleled to any other form of advertising.

Build Loyalty

Social media is more than a fun, engaging post now-and-then. A strong social presence brings those with similar interests together. When you create posts that cultivate engagement, users will begin to view your page as a place to connect as opposed to a place with generic copy and filtered images.

Gather Information

Utilizing digital platforms also provides the opportunity to collect key data about your customer’s demographics and habits online and off. Thanks to platforms with analytics features such as Google and Facebook, you can understand insights such as gender, age range, education, and whether or not your customer is experiencing a major life event. Understanding who your customer is will help you curate targeted messaging that addresses their needs and presents your business as a viable solution. You can also provide recommendations about your products based on what they’ve liked, shared, or commented on from your page and others.

Reach Generation Z

According to a recent study, Generation Z is spending approximately 4 hours per day online. Reaching a younger audience can be tricky. They’re no longer watching live television. Instead, they’re watching late-night highlights on YouTube and streaming shows on Netflix. They’ve got shorter attention spans, will watch two – sometimes three – screens at once, and view their smartphones as an extension of themselves.

Nevertheless, they’ve got powerful purchasing power, and if you position yourself strongly in one of the channels they’re constantly scrolling through, you’ll boost your presence among a younger crowd and ultimately boost sales.

What If I’m On A Budget?

You don’t have to be a multi-million dollar corporation to invest in digital strategy. In fact, much of the digital landscape levels the playing field when it comes to budget.

While traditional advertising platforms cater to large companies that can afford print takeovers and national airspace, it costs as little as $5 to boost a Facebook post. Not to mention, you can always post organically. Traffic will come so long as there’s consistent and engaging content targeted to your customer base.

Summary

Digital marketing is so much more than social media. It’s curating creative and engaging YouTube videos that answer customer inquiries in a way that’s personable and links them back to your business. With digital marketing, always meet your customers at the right time and the right space. In 2020, more often than not, the right space is digital.

More questions about why digital marketing is right for your small business? Contact us!

About us – Web Fox Marketing is a website company in Livonia, Michigan SEO and digital marketing specialists. We serve our local community nearby Livonia, Novi, West Bloomfield, Farmington Hills, Northville and beyond. In addition to offering digital marketing advantages, we’re knowledgeable in search engine advantages , Google Ads advertising (pay-per-click), Search Engine Optimization services, social media prominence, and more!

Your web site is just the beginning, as success in our digital world is reliant on Google ranking and max visibility to several marketing outlets. Our Michigan lead generation agency is glad to help you with any questions you have. Call us today and let’s kick-start creating your responsive website!

The post Why Is Digital Marketing Important for a Small Businesses appeared first on Michigan Web Designers and SEO Agency.

Wednesday, June 10, 2020

Why Your Website Needs to Be Mobile Friendly

Today virtually anyone can launch a website. Every business has one. But, as technology is ever evolving, so should your website. Business owners must keep up with the demands of their clients and make sure information is easily accessible. Today, that means making sure that not only is your desktop lander pristine, but it’s mobile friendly as well.

Having a mobile friendly website means having a website that renders perfectly on traditional computer screens, tablets, smart phones, and mobile phones. Below are some of the reasons you should consider optimizing your website for mobile.

The Numbers

First and foremost, it comes down to the numbers. It’s no secret that smart phones have taken the top spot when searching online. Further, the majority of smart phones nowadays have full web browsing capability. Mobile computers in the palm of our hands is not a trend, it’s a way of life now. Designers must plan for the reality that the majority of site visitors may only view landing pages from a mobile device.

Trust

In the past, trust icons did a lot of work for websites to make sure that their users felt like they were on a legitimate site with a reputation. Now trust is a little more nuanced. One study found that over 60% of users are less likely to purchase from a website if they had a bad mobile experience. And those that do complete their purchases will be less likely to return. Trust isn’t about one-time clicks, it’s about customer loyalty.

Search Engines

No one knows for sure what goes into the ever-changing algorithms of various search engines. But one thing we do know is mobile-optimized sites rank higher in search engines. This is because mobile and desktop searches actually produce different results to give you the best options on either platform. So websites with a better mobile experience rank better in mobile searches.

Related Questions

Does the design of my mobile site matter?

Yes. While you may be tempted to keep all the elements found on the desktop version of your website, on the mobile version, think again. To maximize a visitor’s browsing experience, some sections are best hidden on mobile. For example, lengthy paragraphs that look great on a desktop, should be omitted on the mobile version. Users should not scroll to infinity before landing on a call to action.

A study found 57% of users would not recommend a website if it had poor designs on mobile. So you need to take the time to design your mobile site as much as your desktop.

Do I need to worry about load times?

Yes you do. Both for desktop and mobile load times factor in to search engine evaluations and over 50% of users said they would abandon a site if it took longer than 3 seconds to load. There are ways to specifically make sure the load time on your mobile site is up to par, and you should consult an experienced developer for assistance.

Responsive design allows your site visitors to quickly and efficiently navigate your website regardless of the device they choose. This results in satisfied “surfers” and ultimately increased conversions.

A bit about us – Web Fox Marketing is a website company in Livonia, Michigan SEO as well as digital advertising specialists. We service our local community near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of offering digital advertising solutions, we’re also skilled in search engine advantages , Google Ads advertising (pay-per-click), SEO solutions, social media prominence, and much more!

Your website is a critical step, as success throughout our digital markets is reliant on Google/Bing/Yahoo authority and max exposure to many marketing channels. Our Michigan lead generation firm is more than glad to assist you with any opportunities you may have. Call us today and let’s kick-start creating your next web project!

The post Why Your Website Needs to Be Mobile Friendly appeared first on Michigan Web Designers and SEO Agency.

Wednesday, May 27, 2020

All About Search Engines

It’s possible you have the best auto repair service in your local market. The top flooring contractor on the west coast. The best divorce attorney downtown. But if potential clients can’t find you with a simple search, you don’t exist. That’s why search engine optimization will always be an essential piece of your marketing puzzle.

So What Are Search Engines And How Do They Impact My Website?

Search engines are designed for users to discover online content in a way that’s organized and highly relevant. While sites like Google, Yahoo, and Bing may feel like inconsequential parts of everyone’s daily digital routine, search engines hold the keys for ultimate brand discovery. As we delve into search engines, we’re breaking down exactly how they work and why search engine optimization is not only important but necessary for your website to thrive.

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Simply put, search engines are advanced algorithms that deliver relevant results to those searching online. Have a question? Most users turn to Google for the answer. Seeking a service? Look to Google for information on location, reviews, and contact information. If you’re hoping more users will discover your business, showing up high on the search engine’s results page (SERP) is key.

How Do They Work?

Search engines work using three primary functions:

  • Crawl: The discovery phase. A search engine does the work of finding actual content in the content-logged internet.
  • Index: After the discovery phase, all content is stored in the search engine’s massive database of URLs, otherwise known as the index. When an inquiry is made, relevant URLs are retrieved from the index, which brings us to…
  • Rank: Search engines then rank the results in order of relevancy.

Why Are Search Rankings Important for My Business?

While algorithms may feel like work for programmers and not marketers, they’re important to understand. That’s because 81% of users perform online research before making a purchase and more than 90% of consumer traffic goes to websites that rank on the first page of Google search results.

Businesses that are able to show up for multiple search queries have a significant advantage over businesses that don’t. So having a general understanding of how search engines work can help with your content creating strategy.

What Can I Do to Improve SEO?

Search engines are a powerful discovery tool and ranking near the top of a search engine’s results page ensures that the hard work you’ve done on your business (and its accompanying website) won’t go unnoticed.

In order for your website to be 1) deemed strong enough for a search engine to consider serving your page and 2) stronger than other sites and therefore more favorably ranked, your online content must meet a few basic requirements.

These requirements include fast load time, structurally sound, mobile responsiveness, and high-quality content. As your brand or business grows in popularity and as you continue to optimize your sites pages, you will benefit from additional visitors. Traffic is an important component of most search engine’s algorithms as well. Therefore, the more traffic to your website, the more relevant your site will appear, the higher your page will rank in a given SERP, and the quicker users will find your business online. The cycle repeats itself.

In Summary

Whether you own a small business or work for a large enterprise, visibility is everything. With the right optimization, search engines can expand your reach. Hopefully, this article has provided some insight into the important role search engines play in increasing traffic to your site and, ultimately, boosting your bottom line.

A bit about us – Web Fox Marketing is a web agency in Livonia, Michigan SEO in addition to digital marketing specialists. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. In addition to offering digital marketing advantages, we’re also knowledgeable in search-engine marketing advantages , Google Ads advertising (Pay Per Click), SEO services, social media advertising, and much more!

A web site is a critical step, as online success throughout our connected markets is reliant on Google/Bing/Yahoo ranking & maximum exposure to many digital networks. Our Michigan lead generation company is glad to assist you with any inquiries you have. Call us now and let’s kick-start building your responsive website!

On a final note, as you would expect, Google has incredible resources that can help your business, and how to grow your online marketing campaign. The following video created by Google, listen here: Google Search Console Training

 

The post All About Search Engines appeared first on Michigan Web Designers and SEO Agency.

Thursday, May 14, 2020

How Can Content Marketing Help My Business?

The average consumer is served over 15,000 banner ads monthly but only sees about half. Why? Advertising fatigue. Consumers can spot an ad the millisecond one begins and have trained themselves to mute, skip, or stop listening altogether. The younger generation, practically raised with an iPad in hand, has been viewing digital ads in all shapes and sizes from the moment they could press play. In fact, a friend’s two-year-old son is so well-versed in digital media that he knows exactly when to skip ads on YouTube, even hovering his finger over the screen and anticipating the exact moment that black bar shifts from seconds to SKIP.

So how can you create a plan that cuts through the clutter?

We’re walking through the benefits of content marketing and why creating a plan for your content strategy will solidify and boost return on investment. In a world drowning in paid advertising, content marketing is guaranteed to make a splash.

What Is Content Marketing?

Simply put, content marketing is when individuals, small businesses, or large companies use any form of original content – whether that be blog posts, videos, newsletters, podcasts or webinars – to speak to their audience, grow a consumer base, improve brand recall, and ultimately generate sales.

How Can It Help My Business?

70% of customers would rather learn about a company through an article over any kind of advertisement. Not to mention, roughly a third of all users have some sort of ad blocker installed.
Content such as videos and blog posts that inform and entertain users with no obvious “I’m selling to you” tagline cut through the ad blockers and approach consumers with a level of authenticity absent from discounts in bold letters, standard promotions, and other obvious #ads.

How Do I Do It Right?

Include sales funnels and opt-ins so that your content will lead consumers to a purchasing phase. Stay consistent with your posts, target content to a specific audience, and use plug-ins to guarantee that all content is optimized for search engines.
As we’ll discuss in the next section, developing a plan will ensure that these aspects of your content marketing are always activated.

How Should I Create a Plan?

Marketing plans consist of several key steps.

Set a clear objective. What is your end goal? Is it to improve revenue? Sales? Boost engagement on social media? Increase website traffic? All of the above are appropriate goals and can be tracked with measurable KPIs such as email subscribers, social media followers, and in-store revenue. You need something to measure success with to understand if your strategy is working and to understand if your strategy is working, you need clear-cut goals.
Understand your audience. If you’re struggling to come up with clear business goals, it helps to at least establish an audience. Who is your target audience? What content will resonate with them? The answers to these questions will determine the heart of your content strategy. When developing an audience take into consideration age, gender, demographic, and income level.
Choose a channel. Chances are, you already have some content alive on your site or social pages. Use metrics to determine what’s working and what’s falling flat. What platform is reaching the most users and what medium just isn’t resonating? You may consider running a content audit. And check out what types of content is working for competitors. Goals, target audience, channel, and competitor content should all play a role in your content development plan.
Publish and manage. Create editorial calendars to ensure your schedule is consistent and the planning process (production, writing, editing) is well managed to ensure content is created in the first place. Pages with lags in content distribution don’t reach the same audience as outlets with a frequent and consistent output.

Related Questions

Why Are Digital Plans Important?

Like any other marketing campaign, plans for content marketing help ensure your resources are being allocated appropriately while your content is being produced and distributed in a way that optimizes engagement and ultimately sales. Plans keep you on track, on schedule, and ensure your hard work is reaching the right audience, at the right time, at the right place. Don’t just throw a shot in the dark. Aim with purpose and reap the rewards.

What If My Budget Is Tight?

Content marketing isn’t just for large businesses with endless resources and funds to outsource creative projects. In fact, content marketing typically costs less than traditional and outbound marketing strategies. When you think about it, all you really need is WordPress and a laptop to crank out a few blog posts. A video camera and editing software. A batch of customer email addresses and some great ideas for a newsletter. You get the point.
Facing budgetary restrictions is also a great reason to create a content marketing plan. Planning how much of your spending is going where will help cut costs and ensure every penny is doing its part.

How Can I Make Sure My Content is Seen?

With WordPress plugins like Yoast, anyone can master the art of search engine optimization. Taking the time to improve your content’s SEO score can generate endless payoff. Users are more likely to discover your site when search engine algorithms suddenly swing in your favor. A fantastic opportunity to show off your value and creativity, let your company speak for itself with content marketing. Reach new viewers, engage existing users, and avoid the clutter of traditional, paid advertising.
Web Fox Marketing is a web company in Livonia, Michigan SEO and digital marketing experts. We serve our surrounding community nearby Livonia, Novi, West Bloomfield, Farmington Hills, Southfield and beyond. On top of offering digital marketing advantages, we are knowledgeable in search engine advantages , Google Ads marketing (Pay Per Click), SEO solutions, social media prominence, and much more!
Your website most certainly is a critical step, as on-line success through-out our connected markets is dependent on local dominance and maximum visibility to many digital channels. Our Michigan lead generation firm is more than happy to help you with any opportunities you have. Call us now and let’s get started creating your next web project!

How To Improve Your SEO

Did you know that your pet goldfish might have a longer attention span than you? According to a recent study by the Telegraph in the UK, due partly to the popularization of smartphones, the average human attention span has dropped from 12 to 8 seconds over the past twenty years. The attention span of the average goldfish clocks in at 9 seconds.What does this mean for your business? It means that if you want potential customers sticking around on your site, you’ve got to grab their attention and keep it. Accordingly, quick load time, readable sentences, and small paragraphs all increase your SEO.
How else can I improve my SEO and why is it so important?
SEO, or search engine optimization, is a set of guidelines that, if followed, improve your site’s ranking in a search engine’s organic results. In 2020, when there’s intense digital competition, you must work twice as hard to be noticed. Today, we’re breaking down how to optimize your content and send your business straight to the top.
Link, Link, Link
This is an easy one. According to Search Metrics, the number of backlinks is the 3rd most determining factor in your rankings. Chances are, you’ve mentioned something in a blog post that references another article, study, news story, or other trustworthy sources.
Including those outbound links (make sure they link outside of your web page so users don’t leave your site) increases your credibility as a publisher and brings you right to Google’s “high-quality content” column. But be sure to stress quality over quantity. Links must be relevant, trustworthy and, of course, functioning. Defunct or irrelevant links will plummet your SEO score.
Optimize Your Images
Image files should be small to reduce page loading time. You can also name the image files with keywords relevant to your website like “best carpet cleaner for fur carpeting” or “best dog food brands for your Rottweiler”. Use captions to sneak in additional keywords.
Spread The Share
Include sharing icons beneath posts to encourage social media sharing. The more users share your content, the more people will search for your site and the higher your SEO ranking will be.
You should also focus your attention on social media if you haven’t yet figured out that a social presence is no longer optional. An engaging social profile with links to your website will also engage users with your brand and drive organic website traffic.
Improve Your Content
It might sound obvious, but you’d be surprised how many websites abandon blogs or fail to produce relevant content. Your website content should be engaging, relevant, and frequently updated to encourage frequent visits and improve dwell time.
Go Mobile
Nearly 60% of Google searches come from mobile devices. That means your site needs to be optimized for mobile use. Make sure your site is responsive on mobile so the text is readable and images pop just as they would on a laptop or desktop computer.
Readability
Speaking of readability…remember the goldfish? A huge part of Google’s algorithm for determining SEO rankings is readability. Content should be nice to read and easy to comprehend. Readable text keeps users engaged and less likely to click away.
Here are a few tips to boost your text’s readability:
First thing’s first – short sentences and paragraphs. As a rule of thumb, limit the number of sentences that contain 20 or more words and keep the length of your paragraphs below 150 words. Long sentences and paragraphs are hard to process and boost the likelihood that users will reach the end of their short attention span and click away. To help keep paragraph length tight, break text up and use subheadings when appropriate.
Try to avoid multiple sentences in a row that begin with the same word and be sure to find a balance between long and short sentences. As previously mentioned, short sentences are preferable but do include longer sentences for the sake of variety. No one speaks solely in short or long sentences, so there’s no reason to write that way.
Additionally, it’s important to use transition words like the first word of this sentence. Other examples include, therefore, however, also, because, as a result, due to, and…you get the gist.
And a good rule of thumb for writing in general – but especially important when it comes to readability – is to use the active voice whenever possible.
Use Software As an Extra Set of Eyes
Software systems like Yoast, Rank Math, and SEOPress scan your content for all of the above factors and make suggestions accordingly. It’s always helpful to have an idea of where your SEO ranks before hitting publish. Let software systems be an extra pair of eyes, flagging things to improve upon and helping guide your content decisions.
Overall…
Improving your SEO doesn’t have to mean uprooting your entire website and rewriting every piece of content you’ve ever created. Chances are, you’ve got spectacular content that just needs a bit of polishing and that polishing can send your business straight to the top (of Google search results).
More questions on SEO? Contact us! Happy searching.
A little bit about us – Web Fox Marketing is a web company in Livonia, Michigan SEO in addition to digital advertising specialists. We service our surrounding communities nearby Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of providing digital advertising solutions, we’re knowledgeable in search-engine ranking advantages , Google Ads marketing (pay-per-click), Search Engine Optimization services, social media prominence, and more!
Your web site most certainly is just the beginning, as on-line success in our connected markets relies on on Google dominance and increased visibility to many advertising channels. Our Michigan lead generation firm is glad to help you with any challenges you have. Contact us now and let’s kick-start building your responsive site!
A bit about us – Web Fox Marketing is a web agency in Livonia, Michigan SEO and digital marketing experts. We work with our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of providing digital marketing advantages, we’re also experienced in search-engine marketing advantages , Google Ads advertising (pay-per-click), Search Engine Optimization services, social media prominence, and much more!
A web site is a great step, as online success through-out our digital markets is dependent on Google/Bing authority and increased visibility to diverse marketing channels. Our Michigan lead generation company is more than happy to assist you with any opportunities you have. Contact us now and let’s get started creating your responsive website!

Friday, April 10, 2020

Improve Your Local SEO In 2020

If you’ve been in business at all in the last 15 years, you have certainly heard about SEO. You’ve experienced it and used it. But have you heard about local SEO? Search engine optimization is the process of utilizing keywords and search trends in conjunction with blog and article posts to boost page views and ultimately, conversions. This is mainly achieved by making sure content is found in searches. All businesses should target more organic reach, by way of keywords and on-page / off-page optimization.
SEO is an important part of every marketing strategy in our digital world. Any sort of content, whether it’s your personal blog or your website’s About Us page, you need to create this content with SEO in mind. But, what about local SEO? If you’re a small business looking to expand in your market, local SEO is something you may not have considered but something you want to consider quickly.
Here are some quick facts about local SEO and how it can help you.

What Is Local SEO?

Basically, local SEO is the practice of SEO on a local scale. The searches in your area are what you’re going after. This makes sure your SEO efforts are focused on searches in the area you’re looking for a business, product, or service . Rather than getting useless clicks that are geographically out of your business area, you get local customers. Many searchers will type for example attorneys near me, or dentists in Livonia. It’s important to show up in search for these queries, as they can increase leads for your business.

Why Is Local SEO Important?

While the importance of SEO in general has been a known practice for years, the importance of local SEO is somewhat new. The vast majority of those looking for a local business or service have searched for it on a smartphone or computer. Most of them called and booked something from these searches. While you may think locals see you every day, they may not even know you’re there. Local SEO can help with that.

What Are Examples of Local Searches?

While you need to do full keyword research, the most common local searches are “(service) near me” or “(service) in (city)”. To learn more about optimizing for keywords, click on this article “5-Steps to Keyword Success.” There’s a lot of widgets and tools you can use to get insights on keywords. Don’t assume what’s intuitive is what makes sense. What people search may surprise you.

What You Need

First, you should optimize all your web properties to enable search engines to find your business. Your website is a great start. Make sure your site is optimized for on-page SEO, off-page SEO, and most importantly make sure it’s technically sound. Learn more about Local SEO here and Technical SEO here. Another method is to utilize social media, such as Facebook, they allow you to highly geo target and create a custom demographic for even more intelligent targeting in your content. You need someone well versed in this to run your campaigns and patience to watch it grow.
A bit about us – Web Fox Marketing is a website agency in Livonia, Michigan SEO and digital marketing experts. We service our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Southfield and beyond. In addition to providing digital advertising advantages, we’re proficient in search-engine marketing advantages , Google Ads advertising (Pay Per Click), SEO solutions, social media marketing, and more!
Your website most certainly is the beginning, as online success through-out our connected world is dependent on search dominance and max exposure to many marketing channels. Our Michigan lead generation company is more than glad to help you with any opportunities you may have. Contact us today and let’s kick-start creating your next web project!
Also, as you would expect, Google has incredible resources that can help your business, and how to build your online marketing campaign. Here is a great video created by Google, check it out here: Google Search Console Training

How Can A Website Boost My Business Online?

It’s 2020 and whether you’d like to admit it or not, your consumers live on the internet. It’s no secret that digital lives have expanded since the boom of social media, but it may surprise you to know that millennials, a desirable demographic due to their powerful influence, strong purchasing power, and deep pockets, spend an average of 5.7 hours per day on their phones. Texters and emailers extraordinaire, millennials prefer e-chat to phone lines and judge businesses by their digital presence before scrutinizing a store in-person.
And while easy to relegate the rise of online marketing to a younger generation’s preferred homepage, according to the Pew Research Center “97% of customers across all age groups use the internet for purchasing decisions.”

So how exactly can a website help my small business?

It’s simple, if you’re interested in growth, you must have a website. And a social media presence won’t suffice. Websites improve legitimacy, expand customer reach, and help businesses stay competitive in a crowded marketplace. Here’s everything you need to know about the endless benefits of not just having a website, but developing an effective website that connects with your existing and future customers.

 Solidify Legitimacy Online

Your website is an extension of your business and for many consumers, if you don’t have a website, you don’t have a business. According to a recent study, 91% of customers have visited a store because of an online experience. What does this mean? Consumers prefer to exist in your business online before taking the time to exist in-store. Provide your potential customers’ peace of mind with a strong online presence.
And let’s emphasize the word strong! Websites mean nothing if they’re ineffective. By ensuring your website has an engaging, user-friendly design, you’re proving yourself to an endless stream of scrutinizing eyes. Distinguish yourself from competitors and keep consumers engaged with eye-catching graphics, video, promotions, pops of color, and tasteful design.

Boost Brand Loyalty

Consumers crave convenience and websites provide consumers with instant information, from contact information, location, specials, sales, discounts, and more. Be reliable, informative, and user-friendly with a strong and engaging online presence that keeps your future and existing customers coming back for more.

Marketing That YOU Control

Along the same vein, websites are a platform where you control the narrative. They’re an opportunity to flaunt your company’s voice, brag about your services, and position yourself in your industry.
In this day and age, traditional advertising mediums like print and direct mail are not only expensive but ineffective. Lean into your most affordable platform that also happens to allow you complete control.

Email & E-commerce

Websites not only expand your marketing efforts, but they also help you expand your sales and promotional platforms. With a branded email, introduce email marketing and drive existing customers to your new site.

Related Questions

What if I’m on a budget?

Creating a website doesn’t need to break your bank! There are plenty of local, hungry design students willing to work for cheap (or free!) for internship credit or the chance to enhance their creative portfolio. Also, there is a small company I know (Webfox Marketing ? that now offers websites for $995! It’s important to never sacrifice quality for the sake of a free website designer, but it is worth noting that there are affordable options available.
This aside, even if you do need to invest in a pricier website designer for the sake of quality, your investment will always return in droves. As we’ve outlined, websites are an invaluable marketing tool that grows your customer base and keeps existing patrons loyal.

What if my industry isn’t online?

So? Your customers are! Commercial transactions are always influenced by online content and that includes transactions within the B2B, industrial, and manufacturing industries. Don’t believe us? According to a recent study,  67% of purchases are influenced by digital across all industries and half of all B2B customers start online research with a product before consulting a brand.

What do I need?

According to the Nielsen Norman Group On average, users close a website 10-20 seconds after clicking. If your site doesn’t clearly state: 1) Who you are, 2) What you offer, and 3) How to contact you, potential customers won’t sift through tabs to figure it out. Be clear, concise, and engaging through smart language that captures the attention of users and keeps them exploring your business.

 How can I improve my SEO?

Search Engine Optimization is the name of the game. Tools like Yoast help gauge the effectiveness of your copy aka the likelihood that it will beat Google’s algorithm and keep clickers engaged in your content.  A few basic tips — keep sentences short, keep language simple, and break up your paragraphs to avoid big chunks of text. The more readable your site, the better.

What if I’m already on social media?

Websites still reign supreme for easy contact and SEO. Especially with the declining use of Facebook and the trend of social media “cleanses” on the rise.
It can also be more difficult for users to connect with businesses on social platforms. Within a week of Facebook’s latest algorithm update, organic reach plummeted. As noted by Business Insider, In 2018, people spent 50 million fewer hours on the platform than they did in 2017.

Summary

Competition is stiff out there – especially for small businesses. Don’t let competitors with a stronger online presence snag the low-hanging-fruit. Your business has a unique voice that deserves a big audience in the digital space.
More questions on digital marketing? Contact us!
A little bit about us – Web Fox Marketing is a web company in Livonia, Michigan SEO and digital advertising professionals. We work with our local community nearby Livonia, Novi, West Bloomfield, Farmington Hills, Northville and beyond. In addition to providing digital advertising advantages, we’re experienced in search-engine ranking advantages , Google Ads advertising (Pay Per Click), SEO solutions, social media advertising, and much more!
A website most certainly is the beginning, as success throughout our connected markets depends on local dominance & maximum exposure to several advertising networks. Our Michigan lead generation company is more than happy to help you with any challenges you may have. Contact us now and let’s kick-start building your responsive site!